Lenovo × Design Consulting at Cornell • Spring 2026
Turning Gamers’ Clips and Setups into Product Discovery
TIMELINE
Spring 2026
ROLE
Product Design Consultant
Owned: Gaming Clip Highlights & Setup History
SCOPE
UX Research
Interaction Design
UI Design
TEAM
2 Product Managers
2 Project Managers
6 Consultants
TOOLS
Figma
FigJam
Slack
01 / OVERVIEW
Making the clips and setups gamers already share a natural path to discovering Lenovo gear.
Our Design Consulting at Cornell team partnered with Lenovo to rethink Lenovo.com and the Legion Gaming Community for Gen Z. Within the Legion workstream, I designed two features: Gaming Clip Highlights, a home for the best clips from recent Lenovo community streamers, and Setup History, which tracks how a player’s gaming setup evolves over time and the gear behind it.
02 / CONTEXT
A community where products showed up too late.
Lenovo’s Legion Gaming Community lets gamers connect, share insights, and explore content and products. But product recommendations sat apart from the conversation: discovery happened late and intentionally, instead of naturally inside the content gamers were already engaging with.
Why it mattered
Gamers trust other gamers. Real player setups, clips, and social proof are more persuasive than anything a brand can say, so the community itself was Lenovo’s most credible way to introduce products.
PROBLEM
How might we create an online gaming community experience that engages gamers while naturally leading them toward discovering and purchasing Lenovo products?
OUR APPROACH
Start from what gamers already share, their clips and their setups, and build product discovery into that content instead of interrupting it.
03 / PROCESS
How the work unfolded
01 DISCOVER
Learning where gamers actually discover gear.
Our team audited 7 gaming community websites, including Razer, Xbox, ROG, Alienware, and NVIDIA, and interviewed 12 gamers about their purchasing decisions, community engagement, and how they find new products.
Three findings shaped my features:
• Gamers prioritize specs over brand.
• Engagement often relies on specific rewards and incentives.
• Discovery comes from peers and influencers.
02 DEFINE
Finding where my features could make a difference.
We turned the research into three directions for Legion: user-generated content builds trust, discovery should happen inside the community rather than after it, and beginners need a welcoming way in.
My two features took on the first two. Clips and setups were already the heart of the community, so they became the vehicle for showing real gear in real use.
03 DESIGN
Designing Clip Highlights and Setup History.
Gaming Clip Highlights is a dedicated space for content from recent Lenovo community streamers: featured clips with their creators and views, All / For You filters, and an “Upload to Highlights” prompt that invites players to get their own clip featured.
Setup History turns a setup post into a journey. Each post shows the player’s own product list, a “View Setup Journey” entry point that tracks how the setup evolved over time, and a “Used by similar players” panel that recommends matching Lenovo devices with how many members use them.
04 / KEY DECISIONS
Four decisions that shaped my features
01 Lead with the clip
Content comes first, so discovery feels like part of watching, not an ad placed on top.
02 Reward sharing
“Want a clip to be featured?” turns viewers into contributors, giving players an incentive to share their best moments.
03 Show the gear that was used
In Setup History, a player’s own product list keeps recommendations authentic, because the proof is in the setup itself.
04 Use peer signals
“Used by similar players”, member counts, and match tags show relevance through people like you, not brand claims.
05 / SOLUTION
Two features where community content leads to discovery.
My two Legion features embed product discovery in the content gamers already care about, instead of interrupting the community with advertisements.
Solution 01 · Gaming Clip Highlights — A home for the community’s best moments.
A dedicated space for content from recent Lenovo community streamers.
• Featured clips with creator, views, and length, so the best moments are easy to browse.
• All / For You filters tailor highlights to each player.
• “Want a clip to be featured?” invites players to upload their own clips, turning viewers into contributors.
Solution 02 · Setup History — How a setup evolves, and the gear behind it.
A setup isn’t a single purchase; it’s built and upgraded over time.
• “View Setup Journey” tracks how a player’s gaming setup has evolved.
• The player’s own product list sits under their setup, each item one tap from its product page.
• “Used by similar players” recommends matching Lenovo devices, with member counts and match tags as social proof.
06 / IMPACT
The results, measured
12
Gamers interviewed about purchasing, community, and discovery
7
Gaming community websites benchmarked
2
Legion features I designed: Gaming Clip Highlights and Setup History
Both features were delivered to Lenovo as high-fidelity design concepts. Next steps were refining the designs based on client feedback, standardizing the design system, and preparing final deliverables for Lenovo leadership.
07 / REFLECTION
What this project taught me
Community creates opportunities for authentic discovery.
Gamers value peer recommendations and shared experiences. Designing around those behaviors made product discovery feel more relevant and trustworthy.
Design for the content people already make.
Clips and setups were already what people came for. Building discovery into them felt more natural than adding yet another recommendation surface.
Products tell a better story over time.
Setup History reframed a purchase as one step in a player’s journey, which taught me to design for the relationship, not just the transaction.
Looking forward
This project reinforced my interest in designing experiences that make technology more approachable, while bringing people together through shared interests and communities.
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